Target | Hearth & Hand with Magnolia
Role: Contract Digital Designer | Target Creative | Style & Campaign
Responsibility: Build design mockups and create webpage layouts for Target’s Style & Campaign team to create an aspirational and appealing user experience on Target’s website and app
Setting the scene:
- Spring has sprung, new Hearth & Hand by Joanna Gaines home collections are in!
Objectives:
- Create aspirational spring home web and app experiences for guests
- Advocate for user-centric design that prioritizes easily-shoppable guest experiences
- Create page experiences on tight timeline to receive partner feedback and launch content timely
The content refresh schedule is set to create three new brand page designs, two Hearth & Hand with Magnolia brand pages and a Spring Trends experience for web and app within a span of one month. Creating new aspirational guest experiences on a tight timeline? Game on!
All content was reviewed by proper channels and launched in timely manner.
ACD: Graham Hall
Art Directors: Jess Martin & Jill Pederson (no relation, but same last name spelling. Small world!)
PM: David Koziol
SM Partner: Megan Niedert
Producer: Jenny Darling
Copy: Ellie Schneider